ALBUM REBRAND
Spring 2022
Lizzy McAlpine
five seconds flat
Models: Graham Gary and MiKaiah Okasili
Original Album art Created and owned by Lizzy McAlpine
Original Album Art
and Research
Image owned by Lizzy Mcalpine
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The art and experience of being young and experiencing love and heartbreak in different ways including how we perceive it in our minds, to being in love and being heartbroken
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“Cry to them, dance to them, drink a Slurpee to them”
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Indie folk genre
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She is influenced by John Mayer, Maro, Dodie, H.E.R, Bruno Major, Phoebe Bridgers, and blends jazz, pop, and R&B
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Mature and sophisticated
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Should feel like a coming of age film/ art piece
Photography
In order to show what the album art would look like if presented to the artist, I used friends as stand ins for Lizzy and the "boyfriend" figure in her songs. I wanted the album art to be photogrpahy heavy and evoke a sense of nostalgia and "coming of age" in the viewer to match the music. The photos have a meloncholic feeling and film like edit to on them to create this cohesive image.
Website
I wanted the website to be easy to navigate and simple while also looking young and modern. I wanted to highlight the photography to keep the site consistent with the rest of the album art. The site has home, shop, album, about, and tour pages. The tour page shows where currently is on her tour and where she is headed. This video to the right runs through the desktop version of the site.
For the album posters I wanted to continue with the theme of driving and cars so I created a map of the destination of the concert and where she was coming from. Each location would have its own map that matched the location.
Posters
Merchandise and Social Media
For the merchandise of the album, I created items based on the album as a whole and specific song. The driver's license is for the song "reckless driver" and the shirt and button with the phone are for the song "called you again." this image is from the merchandise page on the website. I made a Spotify profile and an Instagram grid example for the social media.
