SAM'S CLUB DESIGN CHALLENGE
Spring 2023
Project Prompt
Design challenge – design a recipe experience
Objective: Create an experience that helps people cook or bake recipes.
User goal: Design an experience that helps a user bake an apple pie from scratch.
Assumptions: Tell us what assumptions you are making in your design:
- Who are you designing for?
- What format (web, mobile web, app, etc) are you designing for?
What we’d like to see: Please be prepared to walk through a flow/ experience.
Be prepared to walk through the full user experience and talk us through other use cases. Tell us about the design decisions you made, and the options you considered.
We will work with you during the presentation to learn about other use cases you may not be presenting, or other scenarios we decide to make up.
Provided: ingredients and recipe
Planning
User Story
Description: As a member of Sam's Club
I want to be able to use my Sam's Club membership to find recipes.
So that I can have everything I need to cook and bake recipes from buying ingredients to finding instructions and reviews within my Sam’s Club app or website.
Specifically, I want to use the Sam’s Club site to find a recipe for an apple pie and be able to bake it from scratch.
Requirements: list of ingredients, instructions, and
user testing
Design Decisions: Create a design within the existing Sam’s Club site and style. Display the recipe on 3 pages. (ingredients, instructions, and reviews) Include reviews for the recipes like reviews for products. Include images with the instructions. Create lofi and hifi designs.
Design
A challenge during this project was matching the Sam's Club branding without any brand assets from them. I had to match the fonts and colors without having specifics
Next Steps
I want to extend this project to include a meal planning section. I think that users could benefit from a section of the app where they can select meals and have a grocery list made for them based on the recipes that they select
Inspiration
As a college student, I know a lot of people who share a Sam's Club membership with their roommates and use it to meal prep and share the cost of food. I wanted to create an experience that would cater to this demographic who is already familiar with the app and could benefit from this new recipe feature.
Assets
I decided to use Sam's Club's existing branding and website to complete this project along with illustrations that I created. I wanted to keep the experience and visuals consistent with what users were used to while adding a personal and "homey" feel.